Simplicity, refinement, and elegance all come to the forefront of this stunning campaign, and I had been tasked with carrying that same story across a multitude of channels ranging from a full doctor website, banner ads, emails, brochures, social media posts, and more to meet the client’s needs. The campaign takes the slogan "This is big." and contradicts it with a small pill amongst a field of white space, emphasizing the huge impact of an oral therapy compared to competitor's injection therapies.
